Following President-elect Donald Trump’s recent call for a strategic Bitcoin (BTC) reserve at the National Bitcoin Conference in Nashville, interest in Bitcoin as a reserve asset has surged. This month, nine prominent firms from sectors like finance, healthcare, and artificial intelligence (AI) have adopted Bitcoin as part of their treasury strategies.
One of the standout adopters is Rumble, a video platform known for its conservative audience. The company announced plans to invest up to $20 million of its surplus cash in Bitcoin. CEO Chris Pavlovski cited Bitcoin’s ability to act as a hedge against inflation and its independence from government-controlled monetary systems.
Similarly, LQR House, an e-commerce platform, plans to buy up to $1 million in Bitcoin to diversify its reserves and align with its new business strategy. Japanese energy and automotive firm Remixpoint also expanded its Bitcoin holdings, committing 500 million yen ($3.27 million), which will bring its total cryptocurrency reserves to approximately $22.92 million.
In the AI sector, Genius Group increased its Bitcoin holdings by $4 million, raising its total to 153 BTC coins valued at $14 million. The company reaffirmed its “Bitcoin-first” strategy, pledging to allocate most of its reserves—eventually reaching $120 million—to BTC.
The healthcare sector is also joining the trend. International Healthcare Group Cosmos recently integrated Bitcoin and Ethereum into its treasury. Hoth Therapeutics and Acurx Pharmaceuticals approved Bitcoin purchases of up to $1 million, citing its reliability as a long-term reserve asset amid growing institutional acceptance and the rollout of crypto ETFs in the U.S.
Social media company Thumzup Media Corp announced a $1 million Bitcoin investment as part of its treasury strategy, highlighting BTC’s finite supply and inflation-resistant qualities. Similarly, Canadian tech firm Jiva Technologies revealed plans to invest up to $1 million in Bitcoin. CEO Lorne Rapkin described Bitcoin as a growing hedge against inflation and a crucial diversification tool for their financial holdings.
These decisions reflect the increasing recognition of Bitcoin as a stable and valuable reserve asset across industries. As companies continue to adopt BTC, its reputation as a reliable hedge against inflation and economic uncertainty grows stronger. This wave of adoption underscores Bitcoin’s expanding role in global financial strategies.
