Memecoins are making waves in the cryptocurrency market, as recent Google Trends data reveals their search interest has surpassed that of Bitcoin, signaling a significant shift in retail investor attention.

During the week of October 6-12, 2024, "memecoin" achieved a search interest score of 78 out of 100, overshadowing Bitcoin, which registered a score of 32, according to data analyzed by BizTech Community. This surge in popularity aligns with memecoins’ strong market performance, particularly in the first quarter of 2024, when they outperformed other crypto sectors as the most profitable narrative, according to a Cointelegraph report.