**Bukele's Bitcoin Bonanza: PR Stunt or Economic Savior?**

- El Salvador's President Nayib Bukele's Bitcoin push is more about image than substance, says TIME reporter Vera Bergengruen.

- Bukele's advisers called Bitcoin adoption a "great rebranding" and "complete PR move."

- Bukele, a former publicist, seems to prioritize image over results, Bergengruen noted.

- Bitcoin was never meant to change Salvadorans' economic situation, she added.

- Despite initial chaos, the move has successfully attracted global attention.

- Bukele's term runs until 2029, so stay tuned for more crypto theatrics! 🚀