Vanguard, ranked as the second-largest ETF provider, has no intention of joining the crypto ETF market.

The firm intends to stay consistent with its core values while seeking innovation, CEO Salim Ramji said.

Salim Ramji, its new CEO, told ETF.com in an interview published Wednesday that he does not intend to emulate industry rivals.

“It’s important that a company stays consistent with who they are,” he said. “Vanguard must look through the lens of our clients. But I want more innovation.”

Vanguard Opts Out of Crypto ETFs, Sticking to Low-Cost Investment Strategy

Vanguard ranks as one of the top ETF issuers worldwide, overseeing more than $7 trillion in assets. Although BlackRock’s iShares and State Street’s SPDR ETFs may dominate the ETF market to a greater extent, Vanguard remains a significant player, particularly within the US.

Ramji referenced Jack Bogle’s “cost matters hypothesis” to explain why Vanguard won’t introduce crypto ETFs. This theory posits that investment costs like fees, trading expenses, and taxes greatly affect long-term returns, suggesting that reducing these costs can enhance investment outcomes over time.

While Crypto ETFs Succeed, Vanguard Decides Against Participation

Prominent issuers of crypto ETFs like BlackRock, Grayscale, VanEck, Bitwise, Fidelity, WisdomTree, and Valkyrie have seen significant success with their spot Bitcoin ETFs, amassing $10b in trading volume within the first three days, outstripping the total volume of all 500 ETFs launched in 2023. 

Let me put into context how insane $10b in volume is in first 3 days. There were 500 ETFs launched in 2023. Today, they did a COMBINDED $450m in volume. The best one did $45m. And many have had months to get going. $IBIT alone is seeing more activity than the entire '23 Freshman… https://t.co/wV1zQFtPW1

— Eric Balchunas (@EricBalchunas) January 16, 2024

This rapid adoption by major wealth managers has not only validated cryptocurrencies as an investment asset but also broadened its accessibility.

Ramji, previously at the helm of BlackRock’s iShares and index investments, managed over 1,400 ETFs at the investment firm. He oversaw BlackRock’s spot Bitcoin ETF launch for retail investors, which swiftly became the largest Bitcoin fund globally.

Appointed as Vanguard’s CEO on July 8, Ramji has continued Vanguard’s stance of not planning to introduce a spot Bitcoin ETF, despite the industry’s excitement over these new financial products.