Tapswap, the viral tap-to-earn Telegram game, is expanding its horizons into AI and SocialFi. The Tapswap team revealed this during their latest AMA session, with further plans to use next-gen technology and commit to greater community engagement.
According to the team, Tapswap's vision extends beyond its current gaming platform. The developers are working on integrating AI and SocialFi features to create a more interactive and engaging experience for users. Separate projects are currently operational to develop AI, SocialFi, and Quest Platforms. This integration will involve launching a new platform with a user-friendly interface designed to foster community growth and facilitate networking, marketing, and user-generated content.
These developments will likely create more opportunities and reward avenues for the game’s rapidly growing user base.
Leveraging Next-Gen Technology
The focus on AI will enhance the platform’s capabilities, offering smarter and more intuitive interactions. SocialFi, on the other hand, aims to merge social networking with decentralized finance, allowing users to earn rewards through social interactions and contributions. Tapswap plans to leverage these technologies to build stronger communities around Web3 projects.
SocialFi, or Social Finance, combines social media with DeFi. It allows users to earn financial rewards for their social interactions and contributions on the platform. SocialFi platforms typically feature decentralization, tokenization, and user governance, offering a transparent and secure environment for users.
These platforms reward users with tokens for activities such as posting content, liking, sharing, and commenting. This model incentivizes user participation and creates a more engaging social media experience. Tapswap’s move into SocialFi aligns with its goal of encouraging community engagement and offering new ways for users to earn rewards.
A Success Story: Tapswap’s Rapid Growth
Tapswap started as a Telegram mini-app in February this year and quickly gained traction in the crypto community. The platform’s simple tap-to-earn model resonated with a broader audience. Users can simply tap a digital coin to earn in-game tokens called Shares, which can be later exchanged for TAPS tokens. Within just a few months, the game attracted 67 million users, including 18 million daily active users. This rapid growth underscores the platform’s appeal and the success of using established platforms like Telegram.
The game offers various earning opportunities beyond tapping, such as completing tasks and participating in referral programs.
During two of its recent AMA sessions on X (formerly Twitter), the Tapswap team highlighted several achievements and outlined its future plans. They emphasized the importance of timing in their launch, stating that they had tapped into the market at the perfect moment. This strategic timing and using existing popular platforms like Telegram and TON allowed the game to capture a significant market share.
Community engagement, driven by strong referral programs and viral mechanics, played a crucial role in encouraging a sense of belonging among users. Additionally, the platform’s simplicity made it accessible to users unfamiliar with Web3 technologies, broadening its user base. Continuous improvement and flexibility have also been key, as the team stays attuned to user feedback and market trends to keep the game relevant.
Tapswap initially planned to use the Solana blockchain but later switched to the TON blockchain due to its better fit with Telegram-based applications. The TON Foundation’s support played a crucial role in this decision. The team also addressed the introduction of a paid boosting option. The biggest attraction of the game is that it remains free to play despite its rapidly escalating popularity. It demonstrates the project’s community-first commitment.
Future Focus: Continuous Evolution and Community Building
Tapswap’s expansion into AI and SocialFi represents a significant step in its evolution. The platform has a detailed go-to-market strategy focused on achieving product-market fit without heavy advertising. This strategy is now finalized, and implementation has begun. Collaborations with major Web2 Key Opinion Leaders (KOLs) across various niches, including celebrities, are in the pipeline to broaden Tapswap's reach and influence.
According to the team, product upgrades will be continuous, maintaining product-market fit and improving audience communication. Opening the community further and enhancing the K-factor for ongoing organic growth are also key priorities. An ambassador program will also launch soon to promote deeper community involvement.
A notable upcoming feature is Tappy Town, an interactive strategy game in which users can build and manage virtual towns, complete challenges, and earn rewards. Achievements in this game will affect users’ airdrop shares.
Additionally, Tapswap is forming long-term partnerships with Tier-1 and mid-sized KOLs, which are already yielding promising results. These initiatives demonstrate a forward-thinking approach from the platform and align positively with the latest trends in DeFi and Web3.
Increasing Challenges Around Token Launch
The popularity of tap-to-earn games like TapSwap has brought both excitement and frustration within the gaming community. While these games offer users the temptation of earning through simple actions, there’s a growing wave of discussion around the limitations and challenges that come with this model.
Industry analysts point out that the expectation of instant earnings has created a sense of impatience among users, particularly as the user base grows into the tens of millions. This demand for quick rewards often clashes with the broader objectives of the game developers, who need to think on a larger scale.
Developers understand that it's impossible to satisfy millions of users with just airdrops or quick gains. Instead, they are focused on building sustainable ecosystems that offer long-term value through utility, sustainable tokenomics, and meaningful engagement.
This balancing act between meeting user expectations and building a project with long-term utility is contributing to delays in events like TapSwap’s TGE. While some users may feel frustrated by these delays, the developers' approach aims to create a stable and rewarding environment that benefits all participants in the long run.
Managing these demands is a common challenge in Web3 and DeFi projects. As the industry matures, both users and developers will need to adjust expectations, recognizing that sustainable growth requires careful planning and sometimes, patience.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
