🏆 Vera Views: Protecting Ad Investments at the Olympics

As could be expected, this year’s Olympics saw the highest ad spend in history, and I can guarantee that the next Olympics will have an even bigger ad spend. With NBCUniversal securing over $1.25 billion in advertising revenue at the 2024 Paris Olympics, the stakes are higher than ever. But with this massive investment comes an equally significant risk of ad fraud, as high-expenditure events become prime targets for bad actors.