He Yi

Co-Founder and Chief Marketing Officer

He Yi leads the business, marketing and brand strategy at Binance. She was the protagonist of the business strategy that made Binance the largest cryptocurrency exchange in the world - playing a pivotal role in the company's transformation from a cryptocurrency exchange to a global blockchain ecosystem. Prior to co-founding Binance, Ye served as Vice President of leading mobile video technology company Yixia Technology, which launched popular apps such as Miaopai, Xiaokaxiu, and Yizhibo, where she led the company's brand strategy and marketing operations. It has also been a key component of the fundraising strategy that has valued the company at more than $3 billion. In addition, Yi was the co-founder of digital asset trading platform OKCoin between 2014 and 2015.