AC Milan carries out one of the most fascinating initiatives of a major milestone in the use of technology in sport! 🚩🥳

Supporters now have the possibility of purchasing a piece of land inside the stadium. If during an official match something shocking happens on their 'property' (goals, assists, yellow cards), they take home incredible rewards: from player-signed jerseys to VIP experiences, free tickets and much more.

The vision behind this is very clear:

Today, sports clubs face considerable difficulty in identifying who their most loyal fans really are. People watch the games, buy team products, attend games in person and even promote the club on social media, but clubs find themselves without the ability to unify all of these interactions to reward and give a playful touch to the fan experience. . Crypto is the ideal solution to this challenge.

Followers can obtain tokens from interactions on different platforms and thus accumulate loyalty scores with their club, being able to show themselves to the world with honor. This gives clubs the ability to encourage greater engagement by rewarding their most loyal fans with VIP experiences, opportunities to meet their idols, free virtual accessories for video games, badges for social networks, limited edition merchandise and much more.

And it doesn't stop there. Things are moving at an unstoppable pace. We are working with teams from the National Basketball Association (NBA), LALIGA, Wimbledon, the US Open... Through Crossmint, everyone can create these experiences without having any experience in blockchain or in possession of

A big round of applause to FANBLOCK and Polygon Labs who are using Crossmint's portfolio and infrastructure to bring this ambitious vision to life for AC Milan 🚩

#MyFirstSquarePost Hola, Binance Square.