American singer Jason Derulo sold thousands of dollars worth of the newly launched crypto token JASON, despite his claims that "I WILL NEVER SELL", according to analysis firm Bubblemaps.

On the other hand, Sahil Arora, the token's controversial co-creator, told Cointelegraph that this was a "planned" strategy.

There was intense trading activity on June 23, when Derulo shared a contract address for the Solana-based token and the price pumped and crashed within minutes.

Bubblemaps found wallets associated with Arora holding half of JASON's supply and "emptied almost everything", making a $180,000 profit after Derulo's initial post sharing the token.

When asked about Bubblemaps' claims, Arora said "it's all planned out, we both have skin in the game and people with [brain emoji] can easily see it."

When asked how the image of Derulo selling his tokens factored into the plan, Dagestani responded with a GIF of influencer Hasbulla saying "business, business."

The plan appears to have worked, with JASON up 175% in the last day and its market cap at $7.7 million, but down 40.5% from its late June 24 peak of just over a cent.

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