Original author: wale.moca
Original translation: Alex Liu, Foresight News
Which NFT projects actually implemented their original roadmaps? I looked up the information and came to the following conclusions:
BAYC, score: 9/10
The team achieved most of its initial goals: exclusive merchandise, an interactive club website, and Mutant Apes.
Until early 2021, their promises were pretty simple.
Pudgy Penguins, score: 7/10
Before Luca Netz and the new team took over, Cole's team had already released several roadmap projects, including: peripheral products, airdrops, and charity auctions.
Cole's Fat Penguin Roadmap
Looking back now, some of these were already fulfilled before the new team took over.
They launched the first batch of peripheral products, which were not exclusive to holders, but at least completed. These peripheral products included mugs, hoodies, t-shirts and stickers. The airdrop and charity auction were limited at the time and cannot be considered completed.
Pudgy Penguins' first merchandise
Azuki, score: 7/10
Azuki chose to use a "mind map" instead of a roadmap.
Initially they announced:
Provides a 3D experience to the holder.
Exclusive streetwear including skateboards and toys.
Host events in real life.
Connecting the physical and digital worlds.
$BEAN token and DAO.
Looking back, some of these have become reality.
Azuki has launched exclusive merchandise several times and is known for their IRL (in real life) events. They also merge the digital and physical in innovative ways through PBT.
However, 3D Avatar and $BEAN were not delivered.
Azuki's merchandise
Doodles, score: 10/10
Doodles has completed the initial roadmap. Here is an old image I found:
Soon after the mint, they purchased their main mascot for 100 ETH.
They have added ETH to the vault.
They acquired the Golden Wolf production studio.
They have partnerships with a lot of big brands.
Degods, score: 6/10
I found an old Google doc where Frank (?) discussed the pros and cons of some roadmap ideas. Some of them: DePalace, Merch, DeGods Welcome, DeOath.
It's fun to read:
The exclusive, “DeGods Welcome”, was actually realized (at least in terms of a strong social presence). Other ideas were abandoned.
An old Notion page documents some of this:
Moonbirds, score: 4/10
Moonbirds was marketed as a "practical" PFP, with commercial rights for the holder, but that promise disappeared after their infamous move to a CC0 license.
In addition to this, Moonbirds' direction has changed significantly since the roadmap was published:
Project Highrise was never launched.
However, Moonbirds did release Milestones for staking (“nesting”).
CloneX, score: 9/10
RTFKT completed most of the initial roadmap for CloneX, including 3D files for holders, forging events, and airdrops.
Thinking about the results
The actual implementation of the roadmap may not be what everyone expects.
From the current point of view, the floor price of each NFT seems to have nothing to do with the degree of implementation of their initial roadmap.
The initial routes of BAYC and CloneX were relatively simple, and they basically delivered on their promises. However, CloneX's floor price plummeted; and BAYC later tried to deliver more than the initial roadmap: APE tokens, metaverse games, and building new chains, but it still couldn't stop the decline of the floor price.
But at the same time, Fat Penguin, which did not fulfill many of its initial promises, has performed well thanks to the promotion of its IP after the new team took over, the listing of its children's toys on Walmart, and the frequent receipt of airdrops.
Some even believe that the PFP NFT project is "making more mistakes the more it does" and "artworks don't need a project behind them to empower them." For example, the CryptoPunks, which will cooperate to launch a new series of Punk IP and airdrop it to holders, has been widely criticized by the community - "The project owner Yuga Labs ruined CryptoPunks, they can't even do nothing well."
Three years have passed since the NFT explosion and the bubble-filled 2021. Where will more mature projects and more rational participants lead this track? Let's wait and see.
