• Financial Conduct Authority (FCA) of the United Kingdom has released a new guideline

  • FCA has observed an increasing use of memes in crypto communications without firms realizing the need to comply

  • The development affects meme coins including Dogecoin and PEPE

The Financial Conduct Authority (FCA) of the United Kingdom has released a new guideline aimed at addressing the noncompliance of crypto memes with promotional guidelines.

The FCA has observed an increasing use of memes in crypto communications without firms realizing the need to comply with its guidelines.

FCA’s development affects meme coins

This development potentially impacts meme coins such as Dogecoin (DOGE), Shiba Inu (SHIB), and Pepe Coin (PEPE), which were created as internet memes and often communicate with their communities using memes.

The FCA emphasizes that these meme coins should adhere to its guidelines or face potential legal consequences, including a two-year jail term. The FCA guideline suggests that crypto memes promoting digital currencies may require a disclaimer to comply with advertising standards.

The introduction of regulations by the FCA is not unprecedented in the digital currency ecosystem, and established projects like Dogecoin (DOGE) have experienced similar regulatory scrutiny in the past.

Meme coins are known for their volatility, and the sharing of memes can significantly influence the price movements of these assets. This is particularly evident when influential figures like Elon Musk engage in sharing Shiba Inu themes, which some interpret as signals for the underlying asset.