I read this story in a book a long time ago. It is a classic business thinking. Today I would like to share it with you. No matter what industry you want to work in, you can apply it. The epitome of many successful entrepreneurs is in this story.
“1. Aunt Wang has four handsome sons, all of whom want to get rich by doing business. Aunt Wang gives each of them 1,000 yuan.
The boss thought the egg business was good, and a chicken was 100 yuan, so he bought 10 chickens to lay eggs, which was exactly 1,000 yuan.
After careful care by the boss, the hen can lay one egg every day, and the purchase price of one egg is 50 cents.
The boss can earn: 365*0.5*10=1825 yuan a year
This is called organic growth
2. The second son also wanted to buy eggs, but he asked the boss how much it would cost to rent a chicken for a year. The boss told him that it would cost 20 yuan per chicken per year.
So the second brother rented 50 chickens and was very proud of them.
The second child's annual income is: 50*365*0.5=9215 yuan
This is called financial leasing
3. The third brother also wanted to do egg business. He first rented 50 chickens, and then said to the boss who bought the eggs: I will sell you eggs for 40 cents each, but can you prepay for one year's eggs?
The boss asked him: What if your chickens die? Who should I turn to?
The third brother: You don't have any risk. I can ask the eldest and second brothers to guarantee me.
The boss agreed and gave the third brother 7,300 yuan
The third brother used the 7,300 yuan to rent 365 chickens.
The third child's annual income is 415*365*0.4=60590 yuan
This is called mortgage loan + leverage
4. The fourth brother saw that the three elder brothers were doing so well, so he said to them:
Why don’t you give me all the 1,000 yuan in capital, and then the four of us brothers can work together.
I promise that you won't have to invest a penny more but you can earn much more than you have now, so the three brothers agreed.
The fourth brother rented 200 chickens for 4,000 yuan, then found an egg collector and used the same method to persuade the boss to get a 29,200 yuan annual advance payment. He rented another 1,460 chickens and started to make eggs.
As the scale of the business grew, the fourth brother went to the bank to mortgage 1,460 chickens and borrowed 73,000 yuan at 50% of the chicken price. He then rented 3,650 chickens and continued to breed.
The fourth child's annual income is:
(200+1460+3650) 3650.4=775260
This is called group + leverage
Do you think the story is over?
No, after the business got bigger, many relatives also wanted to join. The fourth brother found that there were many trucks carrying eggs every day, so he told them that they could get a 95% discount if they bought eggs from me and refueled at designated gas stations.
Then the fourth brother went to the gas station to discuss cooperation. Because there were enough vehicles, he got a 10% discount from the gas station, so he earned another 5% of the gas station's profits.
According to this idea, Lao Si integrated the relevant industrial chain, with more and more profit points, making a lot of money.
This is called core assets, building an ecosystem. In this process, there are still many profit points to operate.
This story is actually a microcosm of every entrepreneur. They all started from scratch, but the results were very different.
Why is this happening?
It all comes down to four words: business thinking
We must learn to use our own value to integrate various resources so that more people can benefit
