The publisher of computer games Square Enix has announced a partnership with the Hong Kong company Animoca Brands. The companies will develop and promote the symbiogenesis NFT project.
It is an adventure story-style game built around the stories of 10,000 unique characters and other in-game NFTs earned on the Polygon network. The action takes place on some floating continent in the distant future, where people fight for survival and face the attack of a fantastic dragon.
Symbiogenesis officially launched in December 2023. During the same period, Animoca Brands opened a subsidiary in Japan. Its employees, together with the Square Enix team, will develop and promote the NFT game.
Animoca Brands will give the publisher access to more than 400 projects with which the Hong Kong company has established cooperation. First of all, we are talking about marketing partnership, the representatives of the companies noted.
"We are very excited about this initiative and look forward to working with Animoca Brands Japan to bring the Web3 experience to a wider audience in a strategic approach," said symbiogenesis producer Naoyuki Tamate.
Representatives of Square Enix hope that the partnership with Animoca will significantly increase the user base of the project. According to the developers, the investor and publisher of Web3 games in the person of a company from Hong Kong has extensive experience in this segment.
At the beginning of 2023, Square Enix announced that they intend to make global changes in the entertainment direction of the cryptosphere. The company's representatives then talked about the work on several NFT franchises. The Symbiogenesis project later became one of them.
