Adidas continues to strengthen its presence in Web3 and move-to-earn applications by establishing partnerships with major sports brands. In this context, the partnership with STEPN serves the goal of increasing the brand value and user experience of both companies. STEPN is a Web3 lifestyle application where users can earn cryptocurrency by doing activities such as walking and running outside. This partnership is important as it will further Adidas' innovation in digital fashion and sportswear.

This partnership has also attracted attention in the cryptocurrency markets, especially with the expansion of STEPN's user base and the increasing popularity of the application. The STEPN app bridges both physical activity and digital asset acquisition by enabling users to earn cryptocurrencies through the digital sneakers they wear during their activities. The collaboration of STEPN and a big brand like Adidas can contribute to the wider adoption of this new economic model.

Such collaborations can be seen as part of Adidas' strategy to increase its innovative approaches and influence in the cryptocurrency industry. The partnership with STEPN aims to enrich the user experience while allowing both Adidas and STEPN to strengthen their market positions by offering innovative products to their users.