(TON) LET'S PAY ATTENTION TO THIS CRYPTO
Telegram, the renowned messaging platform, recently unveiled a new feature that allows users to promote their channels through advertising. With the launch of this feature, users can now purchase advertising space using Toncoins (TON), the native cryptocurrency powered by the TON blockchain.
Recognizing the potential for channel owners to generate advertising revenue, Telegram's announcement highlighted that channels collectively rack up more than 1 trillion views per month.
Taking advantage of this opportunity, Telegram implemented a revenue sharing model, allowing channel owners with a minimum of 1000 subscribers to receive 50% of the advertising revenue generated by ads displayed on their channels.
The decision to integrate the TON blockchain into this feature was motivated by several reasons:
We chose TON Blockchain because it has low fees, high transaction speeds – and holds a record for the number of transactions it can process per second. Anyone can now promote their bot or channel – with budgets as low as a handful of Toncoins. When you create an ad on Telegram, you choose the exact channels where you want it to appear, so you have full control over their context.
Over the past 24 hours, TON is up over 5%, reaching a current trading price of $5.30. This increase comes on top of the impressive 100% price increase in the last 30 days alone.
The announcement caused a substantial increase in TON's trading volume, which skyrocketed to $234,869,370 in the last 24 hours. This represents an increase of more than 74% compared to Sunday's trading volume, according to data from CoinGecko.
Furthermore, the TON token is approaching its all-time high (ATH) of $5.69, reached on March 25.
However, the token must overcome the significant resistance level of $5.45 for this scenario to develop.