Apple’s new Vision Pro headset is said to “seamlessly blend digital content with the real world,” potentially expanding the boundaries of a decentralized digital future.
Apple on Monday unveiled its new Vision Pro mixed reality headset, entering a crowded field of immersive digital technology. Apple pitched its device as "a revolutionary spatial computer that seamlessly blends digital content with the real world while keeping users connected and engaged with others."
The sleek device is an extension of Apple's existing hardware line and can be controlled with the user's eyes, hands, and voice input. Most impressively, Apple says the device will allow users to interact with digital content in a way that feels like it's actually in their space, meaning its high-resolution device can project content seamlessly into the user's physical space.
“Vision Pro is years ahead of the curve and unlike anything before it — with a revolutionary new input system and thousands of innovations," said Apple CEO Tim Cook in a press release. "It delivers an incredible experience for our users and exciting new opportunities for our developers.”
While Apple explicitly avoids using terms like “VR” or “metaverse” in its marketing materials, it’s clear that this technology represents a new paradigm for immersive digital experiences that will likely impact the way we build in Web3.
Apple's Vision Pro headset is undoubtedly a clear statement about the future of the Metaverse. By creating this technical framework, Apple has set the benchmark for immersive digital experiences and opened the door for developers inside and outside of Web3 to create products adapted to their field.
Although Apple doesn't directly use the term "metaverse," the technical framework established by the Vision Pro headset sets a high standard for immersive digital experiences.
By seamlessly blending digital content with the real world, Apple is shaping expectations for immersive experiences and providing developers with opportunities to explore and innovate in this space. The capabilities of the device create opportunities for developers within and outside of Web3 to build products and applications that align with this vision.
Apple’s influence and expertise in user experience and design can drive the development of immersive digital experiences, inspire new ideas, and advance the possibilities of the Metaverse. As developers strive to meet the standards set by Apple’s Vision Pro, we can expect a range of innovative and engaging digital products that will drive the evolution of the Metaverse.
The integration of Disney media into Apple's new devices is likely to be a continuation of its metaverse strategy, which first began to gain traction in mid-2022. At the time, Disney announced that it had chosen blockchain platform Polygon and hired executives to lead its foray into immersive virtual experiences. They then increased their resource investment in Web3 efforts by posting a job ad seeking an internal legal counsel specializing in NFTs and decentralized finance (DeFi).
These moves indicate Disney’s interest in the Metaverse and its efforts to expand its presence in the space. Apple’s collaboration with Disney to integrate Disney’s media content into its new devices may be an effort to provide richer experiences and content in the Metaverse.
This integration helps Disney to deeply participate in the field of metaverse and explore the potential of immersive virtual experience. The cooperation between Apple and Disney also provides users with more possibilities for metaverse experience, further promoting the development and innovation of metaverse.