COTI has long understood the privacy concerns surrounding its payments. Consumers and merchants generally do not want their payment history to be publicly available. But privacy goes far beyond just payments. An increasing number of Web3 use cases revolve around managing sensitive data, from financial information to private medical records and beyond. With the growing power and influence of AI and machine learning, this information must be protected just as it is on Web2. Simply put, just as HTTP has evolved to HTTPS, so have blockchains.
Current privacy solutions typically operate outside of the Ethereum ecosystem, limiting their potential adoption. These solutions are also very limited; in particular, they do not address use cases where a transaction involves the personal information of multiple users, as detailed below.
