Lens Protocol is an exciting project. Building a decentralized social graph was a crazy idea not so long ago. Now, it's not an idea, it's a reality. In this article, we will explore the usefulness of the Lens Protocol and its ecosystem, as well as possible ways to make money through this project.

What is Social Protocol Lens Protocol? Hinting at an airdrop? How to participate in getting Profile NFT? A simple explanation: Lens protocol is a social graph based on Web3 and smart contracts deployed on the Polygon Proof-of-Stake (POS) blockchain, which belongs to Web3 social media infrastructure. Lens allows cross-posting.

This means that you will have a verified account on the Lens social network, and content you post on one of the social apps will be visible on all social networks. At the same time, all information about your account is encapsulated in the NFT configuration file, and you can freely move between cryptocurrency wallets or buy/sell on the NFT market (just like mirror publishing an article can publish NFT at the same time). For users, the attention, likes, comments, and collection information of others are all placed on the chain and will not be lost due to platform closure; account data is saved and migrated by itself and will not be restricted by the platform. For developers, building projects on the Lens ecosystem can gain Lens users and traffic, and focus more on product development and optimization to achieve a win-win situation with the platform.

Lens is such a protocol, and there are currently hundreds of projects built on its ecosystem. For users, they already have a deep connection with Twitter. If they switch to Lens, they have to start over; but if Lens is attractive enough, user conversion won't be an issue. For example, will Lens issue airdrops, hold NFT experience activities, or interact with project parties on Lens to obtain corresponding project benefits, etc.

Building relationships with NFTs at the core Two core concepts make the Lens Protocol unique: non-fungible tokens (NFTs) and modularity.

Lens Protocol's social relationships are all stored on the Polygon chain, and NFT is used as the core element of the protocol. Multiple NFTs are used to record users' social behaviors such as "following, favorites, and forwarding" to form user portraits. With it, users of Lens Protocol’s decentralized social network can independently control these NFTs, including transferring out, selling, and even controlling NFTs for governance voting, while Polygon’s layer2 scaling solution stores all data.

Profile NFT, its data will include all user content, comments, and forwarding history. Like ordinary NFTs, you can also put it on OpenSea for sale, packaging and selling the social assets such as reputation and relationships you have accumulated in this network.

Profile NFT includes a unique Follow feature. Allows users to track other users and be able to mint Follow NFTs with a serial number indicating which follower you are to record their contact.

Early attention is your social capital. Collect NFT allows Lens Protocol users to monetize their content. Because creators fully own their content through the Lens Protocol, they can enable their followers to purchase it under certain conditions.

Modularity allows developers to achieve a high degree of customization. The logic of the three types of behaviors "follow, collect, and forward" is modular. Lens Protocol allows third-party developers to write smart contracts to replace these logics to create their own applications. To implement logic such as payment, subscription and even DAO governance.

When a user follows someone, the "Following Module" smart contract will be triggered, and then the system will mint "Follower NFT" for the follower wallet as proof. If the user likes and collects this content, this will trigger the smart contract of the "Collection Module" and then obtain the "Collector NFT" as proof.

At the same time, users can also comment and forward the content, which will trigger the smart contract of the "reference module".

How to ambush a Lens Protocol airdrop? Lens Protocol recently responded to a question from a netizen on Twitter: Excited face airdrop incoming, sparking a lot of discussion in the community.

According to my speculation, there is a high probability that you will need to interact with the protocol to receive the airdrop. 1. First get the Lens domain name. There are three ways: get up early to participate, whitelist, and buy it on the NFT market. The current floor price is 0.08 (worth approximately 150 USDC). 2. Interact with the Lens ecosystem. I have compiled several representative and officially recommended projects that you can try to participate in the interaction. Currently in the Lens ecosystem, there are Lenster and ORB, which are similar to the web and mobile versions of Twitter; there is Lenstube, which is based on Youtube; and Phaver, which is based on Instagram. The interaction methods for these projects are posting, commenting, following, liking, etc.

Lens on-chain data

As can be seen from the Lens on-chain data dashboard, there are currently 110,877 Lens Profile Minted, with a cumulative number of posts exceeding 1 million, and a daily posting volume exceeding 40,000; the cumulative gas consumption is 396,320 MATIC. Among registered accounts, 20.9% of users have only posted one post, and these people may be airdrop users; 23.1% of users have posted more than 20 posts, and they are deeply interactive users, or users who are optimistic about the social track. Judging from the data, since January, the number of posts has increased significantly and the frequency of interactions has become higher, which also shows that it has attracted more popularity on the social track. The exploration of the social track continues, and it may be difficult for a single project to get out of this circle because the cost of migrating users from web2 is too high; or it is too difficult to optimize web3 based on web2. Lens starts from ecological construction and allows projects and users to start from scratch. Only good projects can attract users. Perhaps because of the news that Lens Protocol will issue coins in the near future, the community is extremely active, and the number of posts, comments and gas fees have increased nearly three times.