According to PANews, the number of users of the decentralized social platform Bluesky has exceeded 12 million, becoming a strong competitor to X (Twitter) owned by Elon Musk. Bluesky added more than 1 million new users within 48 hours.

The surge in users stems from a series of adjustments Musk made to Twitter, including allowing third-party AI developers to use user data for model training and modifying the blocking function, which has raised user concerns about privacy and content control.

Additionally, Twitter’s decision to shift legal jurisdiction from California to the Northern District of Texas has sparked widespread discussion. Bluesky has used Twitter’s turmoil to highlight its user-first policy and commitment to online safety.

Bluesky’s decentralized structure and emphasis on user control have attracted users seeking alternatives to traditional social platforms, especially amid concerns about AI data usage and privacy issues.