According to TechFlow, on October 16, CoinDesk reported that World Liberty Financial (WLFI), a crypto project supported by the Trump family, only achieved 4% of its expected token sales target within 24 hours of its launch.

WLFI sold more than 792.36 million tokens, raising $11 million and failing to reach its $300 million goal. Each token was sold for $0.015, with the average holder purchasing less than $1,000 worth of tokens in total.

Part of the reason for the waning interest may be due to the nature of the token. As the platform’s non-transferable governance token, WLFI enables users to participate in DeFi activities such as lending and creating liquidity pools, but users cannot sell it to investors at a higher price in the future, thus weakening its attractiveness as an investment.