Dubai’s Virtual Asset Regulatory Authority (VARA) has updated its marketing guidelines for crypto investments, stipulating that from October 1, companies must include prominent disclaimers when marketing virtual assets in the UAE, Wu said.

The statement included that "virtual assets may lose their value in whole or in part and are subject to extreme volatility." VARA CEO Matthew White said the move is intended to promote trust and transparency in the market.

Similarly, other countries like Belgium and Singapore have taken similar measures to restrict crypto marketing.