According to Odaily Planet Daily, Puma announced a partnership with Web3 gaming platform UNKJD. UNKJD is a Web3 mobile gaming project focused on sports, aiming to introduce Puma's iconic design and content into the game.

The partnership includes new characters, skins and tournaments for players, as well as the introduction of Puma-licensed apparel and skins. Puma has previously partnered with multiple gaming platforms such as Playstation, Fortnite and Rocket League.