According to Cointelegraph, a new report released by Bitcoin technology and financial services company River predicts that US companies will increase their holdings of Bitcoin in the next 18 months.

The report estimates that about 10% of U.S. companies could convert 1.5% of their financial reserves (about $10.35 billion) into Bitcoin.

River analysts point out that traditional corporate treasury strategies rely on cash and other short-term cash equivalents, investments that typically fail to outperform inflation, resulting in a decline in treasury value.

The report mentioned that Apple has lost $15 billion in financial reserves due to inflation over the past 10 years.

The company’s treasury strategy popularized by MicroStrategy founder Michael Saylor is also growing. In June 2024, MicroStrategy purchased 11,931 BTC through the issuance of $800 million in senior convertible bonds.

MicroStrategy’s second quarter financial report shows that it currently holds 226,500 BTC, worth approximately $14.7 billion.

Saylor’s BTC treasury strategy has enabled MicroStrategy to outperform Warren Buffett’s Berkshire Hathaway by a wide margin, with MicroStrategy up more than 1,000% since adopting the strategy, while Berkshire Hathaway is up only 104.75% over the same period.