According to Foresight News, the Premier League Watford club is selling about 10% of the club's shares to investors, including fans. Investors will have the option to receive tokens and get exclusive offers, and the club plans to promote future transactions of tokens.

The club will facilitate the equity sale through investment platform Republic and its European platform Seedrs. The funds raised from the sale will be used to fund initiatives aimed at improving the club’s performance, specifically targeting the recruitment, training and coaching of the men’s first team.

The funds will also be used to develop the club's brand.