The CEO of Latin American cryptocurrency exchange Ripio foresees a future where companies embrace digital currencies with retail investors at the center of their attention, according to Bloomberg. “In the coming years, we’ll see companies start to fund themselves with cryptocurrencies through security token offerings,” he predicted. In 2024, cryptocurrencies are rising sharply after a deep bear market over the past two years, with investors cheering the U.S. approval of a Bitcoin ETF. Ripio has grown to over 10 million users in eight countries across the Americas and Europe, including Brazil, the U.S., and Spain. Ripio plans to offer new payment and tokenization products to businesses to reduce their reliance on retail trading revenue. If corporate adoption of cryptocurrencies goes as Serrano expects, businesses could account for up to 80% of revenue by the end of the decade.