According to Coincu, global video game commerce company Xsolla has announced the launch of Xsolla Mall, a platform that enables video games to host multiple landing pages for players to access exclusive in-game items, game discounts, and premium experiences directly from developers, publishers, content creators, and payment providers. Developers can showcase and monetize content from their games on a specific branded landing page within the platform, and a growing library of cloud games is already accessible through the Xsolla Mall, supported by the Xsolla Cloud Gaming solution.

Xsolla Mall aims to provide developers and publishers with a new distribution channel, reducing overall customer acquisition and retention costs, growing brand awareness, increasing player engagement, and generating more profit for their business. Chris Hewish, CEO of Xsolla, stated that the platform unlocks a new direct-to-consumer distribution channel for delivering games and in-game content on the web, helping developers tackle current market challenges like high costs of acquiring and retaining players, high distribution fees, and increasing the number of paying players. Xsolla Mall aligns with the company's mission to bolster the gaming community by providing developers, influencers, and players with a safe, practical, and engaging platform.