According to Cointelegraph, amid the current pressure on financial influencers, France has introduced a non-obligatory Responsible Influence Certificate. The Autorité des Marchés Financiers (AMF) and the Autorité de Régulation Professionnelle de la Publicité (ARPP) have jointly set up a training module for influencers in the financial sector.

The Responsible Influence Certificate has existed since 2021, with over 1,000 French influencers obtaining it. Now, the certificate will have a special course for financial influencers, advertising equities, bonds, ETFs, funds, derivatives, and other investment products, including wine and crypto-assets. To pass the Responsible Influence Certificate in Financial Advertising, one would have to obtain a minimum of 75% correct answers to 25 multiple-choice questions. While the certificate doesn't hold the status of an obligatory legal document, the ARPP can withdraw it from non-complying influencers. To obtain the Responsible Influence Certificate, one must first get the general Certificate, developed by the ARPP for all influencers.

In May 2023, the French Senate approved an amendment allowing registered cryptocurrency companies to hire social media influencers for advertising and promotional purposes. Meanwhile, in the United Kingdom, regulators warn influencers that their promotions could be an offense punishable by up to two years in jail, an unlimited fine, or both. The European Consumer Organisation lobbies for a total prohibition on advertising crypto for influencers.