According to COINCU2, Google is set to allow advertisers to promote non-fungible token (NFT) games without gambling content starting September 15, 2023. Advertisers must meet specific criteria and certifications to advertise their products and services on the platform. This move is seen as a positive development for the crypto and NFT communities.
To be certified by Google, NFT games must refrain from any staking or wagering of NFTs for a chance to win other NFTs, cryptocurrencies, or real-world valuables. Simulated casino gambling and the promotion of real-money gambling destinations are also strictly prohibited under the new guidelines. The updated policy aims to provide a responsible advertising environment, with restrictions on targeting users under 21 and mandates warnings about gambling addiction.
The policy change aligns with Google's ongoing commitment to responsible advertising practices, as it gradually embraces Web3 technologies and acknowledges the growing support for NFT games. Advertisers will receive a warning with at least seven days' notice to rectify any issues before their ad accounts are suspended.
