Golden Finance reported that according to the Korea Economic Daily, on Thursday, the largest shareholder of Cube Entertainment, Kang Seung-kon, is suspected of encouraging acquaintances and colleagues to invest in the cryptocurrency Nestree, under the South Korean blockchain company Nestree Media Group. It was reported that Cube invested 100 million won (approximately 68,376 USD) in Nestree Media Group through a capital increase in March 2022. After news of Cube's investment in the company broke, the price of Nestree cryptocurrency soared nearly tenfold, rising from 5 won to 50 won in about a month, as investors anticipated further collaboration with this major K-pop company.