68% of TikTok Crypto Videos Are Misleading - What You Need to Know

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Crypto Influencers on TikTok: Profits or Financial Security First?

As cryptocurrencies continue to attract public attention, social media has become an important source of information in the crypto field, especially TikTok, where millions of users watch crypto content every day. However, more and more research shows that not all content sharing crypto advice on TikTok is trustworthy, and many influencers seem to care more about personal profits than the financial security of their audience.

Serious problems with TikTok crypto advice:

A recent analysis of more than **1,000 videos using popular crypto hashtags such as#cryptokand #crypto** showed that **68%** of crypto advice may mislead viewers and increase the risk of wrong financial decisions. This data reflects the widespread problem of opacity and risk concealment in TikTok crypto content.

Misleading advice: personal interests take precedence over transparency

The analysis further revealed that many influencers do not provide adequate risk warnings or disclaimers when promoting crypto assets. Specifically:

61% of misleading videos lack warnings or disclaimers, which prevents viewers from fully assessing the risks associated with crypto investments.

Many influencers seem more focused on promoting specific assets or promising exaggerated returns rather than providing objective, neutral financial advice.

Which tokens are promoted on TikTok?

According to the report, most of the crypto content on TikTok focuses on a few assets, especially those mainstream cryptocurrencies with high attention. These tokens include:

Bitcoin (BTC) – appears in **34%** of videos.

Ripple (XRP) – appears in **21%** of videos.

Solana (SOL) – appears in **16%** of videos.

Ethereum (ETH) – appears in **15%** of videos.

Dogecoin (DOGE) – appears in **14%** of videos.

However, these videos do not provide sufficient context or reveal the potential risks associated with these assets. Even when promoting certain tokens, these contents often ignore investors' risk tolerance and market uncertainty.

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