Nvidia announced on Monday the launch of the new GeForce RTX 50 series gaming chips, which utilize the Blackwell architecture and share core technologies with its fastest AI server processors.
Groundbreaking GeForce RTX 50 series chips debut
Nvidia unveiled the new GeForce RTX 50 series chips at the CES exhibition in Las Vegas, which will be installed in desktops and laptops priced between $550 and $2000. CEO Jensen Huang showcased the applications of these chips in his keynote speech, stating, 'Imagine we shrink this powerful Blackwell graphics card and put it into a laptop.' Laptops equipped with this chip are expected to ship starting in March, indicating Nvidia's active expansion into the gaming market.
From Gaming to AI: Nvidia's Dual Identity
Nvidia initially started with gaming GPUs, launching its first chip in 1999 aimed at enhancing the rendering speed of triangles and polygons in 3D games. However, with the explosion of the AI market, Nvidia's revenue focus has gradually shifted towards data center chips. According to the latest financial report, the gaming business only accounts for 10% of the company's total revenue, while the data center business contributes up to 88% of the revenue.
Nvidia's product director Justin Walker stated, 'We are now both an AI and gaming company, but the gaming business still benefits from our breakthroughs in AI technology.'
RTX 50 series AI features stand out
The all-new RTX 50 series chips bring several AI-driven innovative features, including DLSS 4 technology, which can significantly enhance game frame rates. Additionally, these chips can present facial details of game characters at higher resolutions, providing users with a more immersive visual experience.
Nvidia stated that the RTX 5090 chip is the most powerful in the series, priced at $1999, with performance twice that of the previous RTX 4090, containing 92 billion transistors. It also supports generative AI applications, such as AI models for interactive game characters.
Technical penetration from data center technology to gaming applications
The RTX 50 series chips utilize the Blackwell architecture derived from server AI accelerators, which was first applied last year in neural network computations such as OpenAI's ChatGPT and Google Gemini. Nvidia emphasizes that these technologies will gradually penetrate the gaming field, providing developers with more possibilities for AI creation.
For example, the computing power of these chips is sufficient for game developers to integrate generative AI features into games such as PUBG: Battlegrounds. At the same time, they also support the operation of large language models and image generation models from companies including Meta, Mistral, and Stability AI.
Nvidia's gaming business is steadily growing, with AI demand continuously driving revenue.
Although Nvidia's data center sales have more than doubled for six consecutive quarters, exceeding $30 billion, the gaming business also shows a stable growth trend, with revenue in the latest quarter increasing by 15% year-on-year. Nvidia's dual layout in gaming and AI has received positive market feedback.
This article Nvidia's strongest gaming GPU GeForce RTX 50 debuted, Nvidia AI, and gaming business continues to grow first appeared in Chain News ABMedia.