The media environment is getting better and better now. I remember that the cryptocurrency industry used to be unable to advertise in the media. I recall that Google specifically stated that it would not accept advertisements from cryptocurrency companies. However, recently I have seen a lot of ads for Coinbase and Binance on YouTube, and the quality is quite good. It seems that the media environment has shifted, and there is no reason not to have expectations for the market in 2025. btc bnb