Elon Musk’s recent name change on X to “Kekius Maximus” has caused a massive surge in the memecoin, $KEKIUS, turning a $66 investment into a surprise $3 million profit in just 18 days.

According to Lookonchain, the trader who made the move bought 10.17 million Kekius Maximus (KEKIUS) tokens on December 14, 2024, and sold 2.81 million tokens for 60.3 Ether on January 1, 2025, netting a whopping 45,900x return.

The KEKIUS token is a quirky combination of the popular Pepe the Frog meme and Maximus, the hero of the movie Gladiator, played by Russell Crowe. Launched on December 13, 2024, KEKIUS quickly gained traction and amassed $11.4 million before reaching a peak market cap of $380 million on January 1.

However, after Musk changed the profile back to its original name, the token's market capitalization dropped to $100.5 million. However, according to CoinGecko, more than 23,600 investors continue to hold the ERC-20 token.

Musk also fueled the hype with an AI-generated image of a Pepe-inspired gladiator in the Colosseum, which garnered 49.8 million views on X. This helped boost the token’s price before it fell. While similar memecoins launched on Solana failed to gain traction, KEKIUS has maintained strong interest.

Musk’s focus, however, shifted on January 1, after a Tesla Cybertruck exploded outside the Trump International Hotel in Las Vegas, sparking a terrorism investigation. Despite the price drop, KEKIUS remains a hot topic in trading circles.

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