Author: Xie Jiayin, Head of Bitget Chinese Region
Hi, I am your old friend Jiayin. One year ago today, I joined Bitget, a 6-year-old crypto brand, as the head of the Chinese-speaking region. Over the past year, I have had the honor of leading an outstanding, innovative and collaborative team to promote BG's brand building in the Chinese-speaking region and grow together with the industry and the community.
Last year, we officially started a two-year strategic partnership with La Liga (Spanish Football League). The number of registered users exceeded 45 million, a 400% increase over last year, with more than 30 million visits per month and an average daily transaction volume of over $20 billion. According to CCData data, Bitget's market share has increased from 8.6% at the beginning of 2024 to 11% in Q3, still firmly occupying the top four positions in the world.
In addition, we have expanded our professional compliance team, led by Chief Legal Officer Hon Ng, who was once named one of the top 20 legal leaders in the world by the Financial Times and previously served as General Counsel and Head of Government Affairs and Policy at Binance. In terms of compliance, last year we obtained a Bitcoin Service Provider License from the Central Reserve Bank of El Salvador, successfully obtained relevant licenses or completed registration in Australia, Italy, Poland and Lithuania, and launched crypto services in the UK that meet local regulatory requirements. In addition, we are actively carrying out license application and compliance work in more than 15 countries and regions.
In the past year, we received 5,984 product experience feedbacks from users. The average online customer service response time was shortened to 40 seconds, 692,823 online customer service consultations were completed, and 1,824,581 work order consultations were resolved. We listen very carefully to the suggestions and opinions from every user, and adopt them after careful consideration. We hope to provide users with security and trust with a 24-hour nanny-level service attitude and become the warmest exchange.
#BGB's performance is outstanding, with a 1,400% increase in 2024, successfully joining the 10 billion club. From $0.6 at the beginning of the year to ATH $8.5 at the end of the year, the increase is far higher than the platform coins of global competitors. Of course, this is also inseparable from the 21 Launchpools a year that give BGB Holders a rich return on investment, with an annualized return of up to 35% in currency standard. In fact, this is not the first time that BGB has been outstanding in the market. In 2023, when the overall market was flat, BGB still far surpassed all CEX platform coins with a 3-fold increase in one year. I believe that BGB in 2025 will be even better and provide higher value to holders around the world.
Last year on this day, I mentioned, "Stick to the community and the users." This is not only my personal commitment, but also Bitget's core value. Obviously, I did it, and Bitget did it too. When faced with user questions, we never shirk, evade, or drag our feet. For example, before $Dogs went online, we spent nearly a million dollars to buy coins and send them to users who were witched by the project; on October 7, we announced the results of the investigation of the $BGB abnormal event within 24 hours and completed millions of dollars in compensation. These actions reflect our responsibility and commitment to our users.
Every Bitget employee always puts the interests of users first. We are fully aware that today's achievements are inseparable from the support and companionship of the community and users.
Today is the second day of 2025, and it is also the first year and one day since I joined Bitget. Looking ahead to 2025, I plan to focus on the following directions:
1. Strengthen the selection of spot first launches to amplify the wealth effect. Improve the depth and liquidity of spot, explore high-quality projects, and continue to be the first stop for high-quality assets. In 2024, more than 15 first-launch projects will be listed on Binance. In 2025, our goal is to do more and stronger.
2. Find ways to make BGB better every day! Develop more hardcore application scenarios around BGB. In addition to the upcoming $BGB as multi-mainnet gas, we are trying to integrate popular public chains and top DeFi ecosystems to open up on-chain transaction scenarios. It has gradually become a pledged asset for mainstream lending, staking protocols, etc. Offline, we have opened up Bitget's premium payment card, and merchants accept BGB payments. The goal is very clear, to let more people hold BGB and enhance their confidence in Bitget and BGB. Here, I also sincerely call on users who have benefited from platform coins on other platforms, please make BGB your first choice for fixed investment! Set a small goal, BGB market value enters the top 10.
3. Strengthen compliance operations and promote the healthy development of the industry. We will always adhere to the concept of compliance and transparency and be committed to providing users with a safe and reliable trading environment. In 2025, we will increase our efforts to actively apply for compliance licenses around the world to ensure legal operations in different markets.
Through these measures, we hope to create a more robust market environment for users, protect user rights and interests, and promote the healthy development of the entire crypto industry.
Always be positive, always have tears in your eyes, always be full of passion, and always be open and aboveboard.
2025, come on BG! Come on Jiayin!
Please give me your support.
