According to BlockBeats, on January 1, Chainwire reported that Floki announced a partnership with Kings World Cup Nations. Kings World Cup Nations is a 7-a-side international football event founded by former Barcelona star Gerard Piqué. It will be held in Italy from January 1 to 12, 2025, and the final will be held at the Allianz Stadium in Turin. The competition will involve 16 national teams and bring together stars and celebrities such as Mario Götze, Jake Paul, Iker Casillas, Ibai, Chicharito Hernández and Kun Agüero.
Floki will have a brand presence at the event through LED billboards, backdrop banners, commentator mentions and social media presence. In addition, Floki will exclusively sponsor the match day results display and curate exclusive promotions for its community with VIP access.