It's not B or L's fault, the fault lies with those bank managers up until 2010 who didn't want us to invest 1/10 of our salary in their banks, that investments were something for doctors...

The graph reveals a clear discrepancy between Brazil (3%) and other countries such as the USA (56%), Australia (35%) and England (33%) in the percentage of investors in the Stock Exchange.

This difference raises an alert to the low involvement of the Brazilian population in investments and challenges us to think of effective strategies to promote financial education and access to the capital market.

Strategies to increase the number of investors in Brazil:

1. Accessible and Continuous Financial Education

Develop financial education programs in schools, companies and digital platforms that teach Brazilians to understand, trust and act in the financial market.

2. Ease of Access to Information

Create practical, direct content in popular language, demystifying the Stock Exchange and showing that investing is possible for everyone, regardless of income level.

3. Reducing Barriers to Entry

Encourage brokerages and financial institutions to adopt intuitive platforms, affordable fees and simplified accounts, creating a friendly environment for beginner investors.

4. Changing Mindsets: Savings vs. Investment

Address Brazilian culture, which often prioritizes savings, and demonstrate, with practical examples, how long-term investments can multiply assets.

5. Awareness Campaigns and Benefits

Show the results achieved in countries with high adoption and how investment drives individual and national growth.

The Time to Act is Now

Brazil's potential is immense, but it requires coordinated actions between institutions, educators and investors to change this reality.