Original author: Binance
Compiled by: Lawrence, Mars Finance
Key points
· Binance recently completed a global user survey, with 27,230 users sharing their views on the current crypto market and their outlook for 2025.
· 19.39% of respondents believe that cryptocurrency regulation will become stricter in 2025; 23.89% are optimistic about the development of AI Tokens, believing they will become the main driving force for market growth. This shift in perspective may indicate broader mainstream adoption and technological innovation.
· Nearly 45% of respondents entered the crypto space in 2024, but the daily trading activity of users remains high, with 31.09% of users maintaining regular trading.
· Among Binance products, spot trading is the most popular, with 25.89% of users frequently using it; followed closely by Binance Earn and Binance Convert, with usage rates of 25.34% and 17.33% respectively.
Main text
As 2024 comes to a close, we conducted a survey of Binance users to understand the community's views and expectations for the future development of cryptocurrencies. This survey attracted participation from over 27,000 users across six continents, including Asia, Australia, Europe, Africa, and Latin America, providing valuable insights into the popularization of cryptocurrencies, regulatory changes, and user behavior trends. Below are some key trends revealed by the survey.
Expectations for the crypto market in 2025
Many users believe that the crypto industry will become more mature and closely aligned with real life in the coming year. 19.39% of respondents expect the regulatory intensity of cryptocurrencies to further strengthen; 16.1% believe traditional financial institutions and institutional investors will participate more in the crypto market; additionally, 16.51% of users are optimistic about the prospects of blockchain technology applications in real life.
AI Tokens may lead a new trend in the market
In emerging fields, AI Tokens are considered the most promising market drivers for 2025. 23.89% of respondents believe that AI Tokens will become the main force driving market growth, showing users' high expectations for their future development. Memecoin ranks second with a support rate of 19.09%, followed by DeFi Tokens and Layer-1 Tokens, accounting for 12.37% and 12.28% respectively. It should be noted that this data reflects user opinions and does not represent Binance's official views, nor does it constitute investment advice.
Most popular crypto assets: Memecoin, Bitcoin, and BNB
Among the most commonly held crypto assets by users, Memecoin ranks first with a holding rate of 16.1%. Bitcoin follows closely with a share of 14.44%, while Binance's own BNB ranks third with a share of 14.23%. Interestingly, the holding proportion of BNB exceeds that of Ethereum (ETH), which accounts for 10.95%. Other mainstream Layer-1 Tokens collectively account for 10.38%. This indicates that Memecoin is not only a current hot asset but also one of the categories users anticipate the most for the future.
New users: cautious yet active
The survey results show a significant influx of new users into the crypto market in 2024. Nearly half (45%) of respondents joined the market in 2024, with 24.52% entering in the past six months and 20.60% joining in the past year. Although many new users are still in the exploratory phase, 41.86% of users already have one to five years of trading experience, reflecting a balanced distribution of new and veteran users within the Binance community.
Additionally, 43.97% of users allocate less than 10% of their total assets to cryptocurrencies, while 24.33% of users allocate 10% to 25% of their wealth to crypto assets. Notably, 31.09% of users trade daily, while 22.91% trade once a week, indicating that trading activity remains active.
Motivations for users joining the crypto market
The survey also revealed the main reasons users entered the crypto space. 22.4% of respondents indicated that the rapid appreciation potential of digital assets is their primary motivation; 18.78% of users are attracted by decentralization and financial independence; additionally, 17.16% of users believe the speed and convenience of cryptocurrency trading are important factors that attract them.
User preferences for Binance products
The survey shows that Binance spot trading is the most popular product among users. Of the 27,000 respondents, 25.89% indicated that spot trading is their preferred choice; followed by Binance Earn, with 25.34% of users utilizing its features to increase asset returns; Binance Convert ranks third with a usage rate of 17.33%. These data reflect how Binance users leverage the platform to meet their diverse financial needs.
Summary
This global survey provides us with valuable insights into user preferences, expectations, and behaviors, serving as a reference for the road to 2025. The cautious yet active attitude of new users, combined with the long-term confidence of seasoned users, demonstrates the growing maturity and resilience of the crypto market.
As trends such as strengthened regulation, accelerated adoption, and innovative blockchain applications continue to develop, Binance will continue to provide tools and resources for global users to help them succeed in this rapidly changing environment. We look forward to welcoming a new year filled with technological innovation and financial freedom together with the community!
