In the 2017–2018 cycle, new money flowed in after reading lengthy white papers or viewing detailed analyses of those documents. They gained deep context before making investment decisions.
In the 2020–2021 cycle, new money arrived after watching 10–15 minute "shill" videos. They had less information compared to the previous cycle but still obtained some basic knowledge before investing.
In the current cycle, new money flows in through two main channels — TikTok and Instagram, which cater to those with the shortest attention spans and the highest desire for immediate gratification.
They spend less than a minute deciding on their next investment.
The context for investment has officially disappeared.
Greed has peaked.
As a result, a large portion of new money will lose capital, and sadly, they will label crypto as a scam, without taking the time to understand what it really is.
