Author: Binance
Translated by: Shenchao TechFlow
Key points
Binance recently completed a global user survey, with 27,230 users sharing their views on the current cryptocurrency market and their outlook for 2025.
19.39% of respondents believe that cryptocurrency regulation will become stricter in 2025; 23.89% are optimistic about the development of AI Tokens, believing it will become a major driving force for market growth. This shift in perspective may herald broader mainstream adoption and technological innovation.
Nearly 45% of respondents entered the cryptocurrency space in 2024, but the daily trading activity of users remains high, with 31.09% of users maintaining regular trading.
Among Binance products, spot trading is the most popular, with 25.89% of users frequently using it; followed by Binance Earn and Binance Convert, with usage rates of 25.34% and 17.33%, respectively.
Main text
As we approach the end of 2024, we conducted a survey among Binance users to understand the community's views and expectations regarding the future development of cryptocurrencies. This survey attracted over 27,000 users from six continents, including Asia, Australia, Europe, Africa, and Latin America, providing valuable insights into the popularization of cryptocurrencies, regulatory changes, and user behavior trends. Here are some key trends revealed in the survey.
Expectations for the cryptocurrency market in 2025
Many users believe that in the coming year, the cryptocurrency industry will become more mature and closely aligned with real life. 19.39% of respondents anticipate that cryptocurrency regulations will further tighten; 16.1% believe traditional financial institutions and institutional investors will participate more in the cryptocurrency market; additionally, 16.51% of users are optimistic about the application prospects of blockchain technology in real life.
AI Token may lead a new trend in the market
In emerging fields, AI Tokens are seen as the most promising market drivers for 2025. 23.89% of respondents indicated that they believe AI Tokens will become the main force driving market growth, showing high expectations for its future development. Memecoins rank second with a support rate of 19.09%, followed by DeFi Tokens and Layer-1 Tokens, accounting for 12.37% and 12.28%, respectively. It should be noted that these data only reflect user opinions and do not represent Binance's official views or constitute investment advice.
Most popular cryptocurrencies: Memecoin, Bitcoin, and BNB
Among the cryptocurrencies most commonly held by users, Memecoin leads with a holding rate of 16.1%. Bitcoin follows closely with a share of 14.44%, while Binance's own BNB ranks third with a share of 14.23%. Interestingly, the holding percentage of BNB exceeds that of Ethereum (ETH), which accounts for 10.95%. Other mainstream Layer-1 Tokens account for a total of 10.38%. This indicates that Memecoin is not only a current hot asset but also one of the categories users are most looking forward to in the future.
New users: cautious yet active
The survey results show that a large number of new users are entering the cryptocurrency market in 2024. Nearly half (45%) of respondents joined the market in 2024, with 24.52% entering in the past six months and 20.60% joining in the past year. Although many new users are still in the exploration phase, 41.86% of users already have one to five years of trading experience, reflecting a balanced distribution of new and seasoned users within the Binance community.
Additionally, 43.97% of users allocate less than 10% of their total assets to cryptocurrencies, while 24.33% of users invest 10% to 25% of their wealth in crypto assets. Notably, 31.09% of users trade daily, while 22.91% trade once a week, indicating that trading activity remains active.
Motivations for users to join the cryptocurrency market
The survey also revealed the main reasons users enter the cryptocurrency space. 22.4% of respondents stated that the rapid appreciation potential of digital assets is their primary motivation; 18.78% of users are attracted by decentralization and financial independence; additionally, 17.16% of users consider the speed and convenience of cryptocurrency trading as important factors that draw them in.
Usage preferences for Binance products
The survey shows that Binance spot trading is the most popular product among users. Among 27,000 respondents, 25.89% indicated that spot trading is their first choice; followed by Binance Earn, where 25.34% of users utilize its features to increase asset returns; Binance Convert ranks third with a usage rate of 17.33%. These data reflect how Binance users leverage the platform to meet their diverse financial needs.
Summary
This global survey provides us with valuable insights into user preferences, expectations, and behaviors, serving as a reference for the journey towards 2025. The cautious yet active attitude of new users, combined with the long-term confidence of seasoned users, demonstrates the growing maturity and resilience of the cryptocurrency market.
As trends continue to develop, such as strengthened regulations, accelerated popularization, and innovative blockchain applications, Binance will continue to provide tools and resources for global users to help them succeed in this rapidly changing environment. We look forward to welcoming a new year filled with technological innovation and financial freedom together with the community!
