Original author: Binance
Original translation: Deep Tide TechFlow
Key points
Binance recently conducted a global user survey, with 27,230 users sharing their views on the current cryptocurrency market and their outlook for 2025.
19.39% of respondents believe that cryptocurrency regulation will be stricter by 2025; 23.89% are optimistic about the development of AI Tokens, believing it will become the main driver of market growth. This shift in perspective may herald broader mainstream adoption and technological innovation.
Nearly 45% of respondents entered the crypto space in 2024, but user daily trading activity remains high, with 31.09% of users maintaining regular trading.
Among Binance products, spot trading is the most popular, with 25.89% of users frequently using it; followed by Binance Earn and Binance Convert, with usage rates of 25.34% and 17.33%, respectively.
Text
As 2024 comes to a close, we conducted a survey among Binance users to understand the community's views and expectations for the future development of cryptocurrency. The survey attracted participation from over 27,000 users across six continents, including Asia, Australia, Europe, Africa, and Latin America, providing valuable insights into the popularization of cryptocurrency, regulatory changes, and trends in user behavior. Here are some key trends revealed in the survey.
Expectations for the cryptocurrency market in 2025
Many users believe that the cryptocurrency industry will become more mature and closer to real life in the coming year. 19.39% of respondents expect regulatory pressures on cryptocurrencies to increase; 16.1% believe that traditional financial institutions and institutional investors will participate more in the crypto market; additionally, 16.51% of users are optimistic about the application prospects of blockchain technology in real life.
AI Tokens may lead a new trend in the market
In emerging areas, AI Tokens are seen as the most promising market driver for 2025. 23.89% of respondents expressed confidence that AI Tokens will become a major force driving market growth, showing high expectations for their future development. Memecoins rank second with a support rate of 19.09%, followed by DeFi Tokens and Layer-1 Tokens, which account for 12.37% and 12.28%, respectively. It is important to note that this data reflects user opinions and does not represent Binance's official stance nor constitutes investment advice.
Most popular crypto assets: Memecoins, Bitcoin, and BNB
Among the most commonly held crypto assets by users, Memecoins top the list with a holding rate of 16.1%. Bitcoin follows at 14.44%, while Binance's own BNB ranks third at 14.23%. Interestingly, the holding ratio of BNB exceeds that of Ethereum (ETH), which accounts for 10.95%. Other mainstream Layer-1 Tokens collectively account for 10.38%. This indicates that Memecoins are not only popular assets currently but also one of the categories users are most looking forward to in the future.
New users: cautious but active
Survey results indicate a significant influx of new users into the crypto market in 2024. Nearly half (45%) of respondents joined the market in 2024, with 24.52% entering in the past six months and 20.60% joining in the past year. Although many new users are still in the exploration phase, 41.86% of users have one to five years of trading experience, reflecting a balanced distribution of new and seasoned users within the Binance community.
Additionally, 43.97% of users allocate less than 10% of their total assets to cryptocurrency, while 24.33% of users use 10% to 25% of their wealth for crypto assets. Notably, 31.09% of users trade daily, while 22.91% trade once a week, indicating that trading activity remains active.
Motivations for users joining the crypto market
The survey also revealed the main reasons users entered the crypto space. 22.4% of respondents stated that the rapid appreciation potential of digital assets is their primary motivation; 18.78% are attracted by decentralization and financial independence; additionally, 17.16% believe that the speed and convenience of cryptocurrency trading are important factors that attract them.
Preference for using Binance products
The survey shows that Binance spot trading is the most popular product among users. Of the 27,000 respondents, 25.89% indicated that spot trading is their preferred choice; followed by Binance Earn, with 25.34% of users utilizing its features to increase asset returns; Binance Convert ranks third with a usage rate of 17.33%. This data reflects how Binance users utilize the platform to meet their diverse financial needs.
Summary
This global survey provides valuable insights into user preferences, expectations, and behaviors, serving as a reference for moving towards 2025. The cautious yet active attitude of new users, combined with the long-term confidence of seasoned users, showcases the increasing maturity and resilience of the crypto market.
With ongoing trends such as increased regulation, accelerated popularization, and innovative blockchain applications, Binance will continue to provide tools and resources for global users to help them succeed in this rapidly changing environment. We look forward to welcoming a new year filled with technological innovation and financial freedom together with the community!
