Matador Technologies, a Canadian asset tokenization firm, has become the latest company to add Bitcoin to its treasury. The firm’s board of directors unanimously approved adding Bitcoin and US dollar-denominated assets to its balance sheet as part of its long-term capital preservation strategy, the company said in a statement on December 23.

Matador plans to pre-allocate $4.5 million to Bitcoin due to the risks of depreciation and loss of purchasing power of Canadian dollar-denominated assets. It also aims to convert most of its cash assets from Canadian dollars to US dollars.

The move will support the development of the firm’s digital gold platform. Do you think this strategy could be a model for other companies? We welcome your comments.