La Rosa Holdings Offers Real Estate Agents Bitcoin Payments
December 24, 2024
Nasdaq-listed La Rosa Holdings will integrate Bitcoin (BTC) and cryptocurrency payment options into its network of more than 3,000 real estate agents in the United States.
According to an announcement on December 23, the company will allow agents to receive their commissions in digital assets. La Rosa Realty helps its agents manage their businesses, from buying and selling properties to communicating with clients.
The company reported a 155% year-over-year increase in revenue in the first nine months of 2024, reaching $51.7 million. La Rosa offers agents two options: a 100% commission plan or a revenue-sharing model.
The company said the plan meets “the growing demand for alternative payment methods among both agents and customers.” Joe La Rosa, the company’s CEO, said in a statement:
“This initiative could create a new source of income for La Rosa, as the company will charge a 2% fee to agents who choose to receive payments in cryptocurrencies.”
The platform charges agents fees starting at $60, with a $495 transaction fee, typically paid by the client.
Similarly, major companies like PayPal, Microsoft, Starbucks, and McDonald’s have already integrated bitcoin payments into their platforms. The bitcoin payments ecosystem, which includes miners, merchants, and consumers, is expected to be worth $1.83 trillion by 2030.
One of the latest companies to add digital assets to its coffers is biopharmaceutical company Quantum BioPharma, which announced the purchase of $1 million worth of bitcoin and other cryptocurrencies on December 20.
On December 22, Japanese investment firm Metaplanet made its largest ever purchase of Bitcoin, buying nearly 620 BTC.
Since 2020, MicroStrategy and its subsidiaries have led the way, holding approximately 444,262 Bitcoin (BTC), purchased for a total of $27.7 billion, at an average purchase price of $62,257 per Bitcoin.
