Original Title: What Are the Most Popular Crypto Narratives in 2024?
Original Author: Lim Yu Qian, Coingecko
Compiled by: Luke, Mars Finance
What Are the Most Popular Crypto Narratives in 2024?
In 2024, the most dominant crypto narrative is undoubtedly the meme coin phenomenon, which achieved an astonishing 30.67% attention among global investors, including the overall meme coin narrative and 25 related trends. In other words, nearly one-third of this year's crypto narrative attention is focused on more speculative opportunities rather than traditional fundamental analysis. This trend has significantly evolved from dog-themed meme coins to tokens themed around other animals and characters.
Among them, the meme coin main narrative ranks first, accounting for 14.36% of crypto narrative attention, an increase of 6.04 percentage points from last year's 8.32%.
In addition to the overall meme coin narrative, there are four other meme coin trends that made it into the top 20 crypto narratives: Solana meme coin ranks 4th with 7.65% attention, Base meme coin is 11th with 2.13%, AI meme coin ranks 15th with 1.49%, and cat-themed meme coin ranks 16th with 1.19% attention.
AI-related stories attracted 16% of investor interest
Another highly regarded crypto narrative in 2024 is artificial intelligence (AI), with the overall AI narrative and five other AI-related narratives attracting a total of 15.67% investor attention.
Among them, the overall AI narrative ranks second with an investor attention of 12.58%, an increase of 1.26 percentage points from last year's 11.32%, but still falls short of meme coins.
In addition to the overall AI narrative and AI meme coin trends, the AI agents narrative also made it into the top 20, ranking high with an investor attention of 1.17%.
RWA and DePIN are in the spotlight
In 2024, other notable crypto narratives include real-world assets (RWA) and decentralized physical infrastructure networks (DePIN).
Investor attention for the RWA narrative increased from 6.48% in 2023 to 8.64%, growing by 2.16 percentage points, with its popularity ranking rising from 6th to 3rd. Similarly, the popularity ranking of the DePIN narrative rose from 13th to 8th, with attention increasing by 1.56 percentage points.
In contrast, the popularity of the GameFi narrative has declined, with investor attention dropping from 10.49% in 2023 to 3.72% in 2024, a decrease of 6.77 percentage points.
Solana and Base-related narratives are gaining popularity
Solana-related narratives attracted a total of 14.30% of investor attention, second only to AI narratives. Although the Solana meme coin attracted nearly half of the attention, investors remain interested in the broader Solana ecosystem, which ranks 5th with 5.78% attention. The Pump.fun narrative contributed a smaller 0.61%, possibly overlapping with the Solana meme coin narrative.
Meanwhile, the Base-related narrative has also made it into the top 20 due to the increased popularity of the chain. The Base ecosystem and Base meme coin narratives together attracted 4.87% investor attention.
Overall, among the 67 blockchain ecosystems in 2024, 5 have entered the top 20 crypto narratives. In addition to Solana and Base, these popular blockchain ecosystem narratives also include the Ethereum ecosystem (1.82% attention), Sui ecosystem (1.04%), and TON ecosystem (0.85%).
The list of the most popular cryptocurrency narratives in 2024
Here are the top 20 most popular crypto narratives in 2024, ranked by annual investor attention market share:
The top 20 crypto narratives in 2024 account for a total of 78.72% of global investor attention, standing out from 200 narratives that received attention. The remaining 21.28% of investor attention is spread across 180 other narratives.
The list of the most popular cryptocurrency narratives in 2023
Here are the top 15 crypto narratives ranked by investor attention from January 1, 2023, to December 21, 2023:
