This has been the year of Bitcoin and crypto assets. At least so far. For Binance’s Regional VP for Latin America, Guilherme Nazar, 2024 was exceptional for the cryptocurrency industry. The executive outlined a scenario for 2025.
2024: A milestone for the cryptocurrency market
The year 2024 has brought significant developments for the crypto sector, marking a new era of growth and innovation. Bitcoin hit an all-time high above $108,000 on December 17, marking a year-to-date increase of over 120%. Bitcoin and Ether ETFs have also played a central role, with over $31 billion and $730 million in net inflows, respectively, highlighting the growing interest from institutional investors.
Additionally, the total supply of stablecoins reached a record $200 billion, and liquidation volume surpassed $2.6 trillion in H1. DeFi continued to expand, surpassing $125 billion in total value locked (TVL), while giants such as BlackRock and Fidelity invested in tokenizing real assets, connecting blockchain with traditional finance (TradFi).
Regulatory and institutional perspectives for 2025
Regulatory developments were highlighted in 2024, with initiatives such as MiCA in Europe. In the US, the election of Donald Trump and pro-crypto politicians promises to further boost regulatory development. One focus is the possible creation of a Bitcoin Strategic Reserve, which could encourage other countries to follow suit.
In Brazil, the Central Bank and the Federal Revenue Service have been debating new regulations, while the legislature is moving forward with discussions on cryptocurrencies. The expectation for 2025 is that more countries will adopt legislation inspired by North American advances, encouraging greater participation by institutional investors.
Memecoins and future trends
Memecoins continue to demonstrate the power of blockchain token creation and trading, moving millions of dollars in just a few hours at low costs. Despite their speculative nature, tokens like $DOGE and $SHIB remain relevant, while new memecoins emerge on the market.
At Binance, the focus is on understanding this phenomenon and educating users about the risks and opportunities, while also investing in compliance, AI innovation, and integrating new users and institutions into the crypto market.
Binance’s Focus in 2025
Strengthen security and compliance to establish itself as the most trusted exchange.
Invest in educating new users, promoting global adoption of cryptocurrencies.
Develop new products and technologies, including advances in artificial intelligence.
With the sector continuing to expand, 2025 promises to be another year of evolution and innovation in the cryptocurrency market, believes Nazzar.
The article Security, education, innovation and AI are Binance’s focus in 2025 appeared first on BeInCrypto Brasil.
