Google has announced that it will allow FCA-registered companies to run cryptocurrency ads in the UK, with a new policy coming into effect in January 2025.
Tech giant Google has released a new update to its financial products and services policy regarding cryptocurrencies and related products. This regulation is scheduled to come into effect in January 2025.
Under the new policy, ads targeting cryptocurrency exchanges and cryptocurrency wallets will be allowed for ad targeting in the UK, but this will only be limited to advertisers registered with the UK’s financial regulator, the Financial Conduct Authority (FCA).
Google’s move aims to increase security standards for the cryptocurrency industry and protect investors. The company emphasized that it will continue to take strict measures against advertisers who do not comply with the regulation.
This development is likely to create a significant opportunity for cryptocurrency businesses in the UK, while also bringing regulatory compliance in the sector to the forefront.
Stay tuned.