Original Author: Penny, BlockBeats
Reposted: Luke, Mars Finance
Meme coins on the Solana chain always bring surprises, and the most unexpected new token to explode in recent days is UFD, which, after its release on the morning of the 18th, saw its market value almost surge to $300 million in just a day and a half, becoming one of the biggest highlights of meme coins on the Solana chain.
However, when it comes to why the UFD token is so popular, most investors find it hard to understand its rally logic. There is neither endorsement from the project team nor celebrity backing, and it lacks a strong community; it is merely a social experiment in cryptocurrency conducted by an elderly man out of either speculation or sarcasm. So why has it become a phenomenal myth of wealth within just two days?
Grasping the heat of Fartcoin, easily spreadable satirical culture
The name Fartcoin originates from the terminal of truth, with its initial task being to write Fart Jokes, which have a strong breakout effect. Elon Musk has stated that he likes Fart Jokes, and Tesla even integrated fart sound effects into its software. As a top AI meme, Fartcoin has consistently ranked high in trading volume, with active on-chain trading and numerous copycats.
The narrative of UFD perfectly combines the heat of Fartcoin, adding a touch of sarcasm. A 54-year-old YouTuber with a silver and gold investment channel decided to create his own meme coin, Unicorn Fart Dust, after seeing Fartcoin's market cap reach $500 million, as a social experiment to verify whether cryptocurrencies are valuable assets. The choice of 'Unicorn' is speculated by netizens to be inspired by a previous drawing by Musk of a 'farting rainbow unicorn' for Tesla.
Initially, this YouTuber decided to mock cryptocurrency tokens because, in his perception, other than gold and silver, nothing else is a truly valuable asset. Therefore, he released this so-called Unicorn Fart Dust meme coin to see what its value really is.
For memes, the key lies in being able to touch hearts and resonate with people. Whether it's 'Shit', 'Fart', which carry inherent humor and sarcasm, or classic images like cats, dogs, frogs that embody emotional memories, or the playful absurdity of logic, or teasing dissatisfaction with reality, or expressing a desire for fairness and transparency through an anti-rug position, these grounded concepts that easily resonate often spread more easily and possess more vitality.
For example, on November 20, the 'Running Away Kid Brother', a boy around ten years old, made about $20,000 by issuing and selling coins during a live broadcast, while also making an internationally recognized mocking gesture to mock other holders he had 'cut'. The stories of 'Kid Brother' and 'Running Away', which are filled with stark contrasts and dark humor, kept circulating, and community emotions kept brewing. In the end, they decided to teach 'Kid Brother' a lesson through a rally, leading to the token's price surge, with the highest market cap even surpassing $100 million.
Similar to this, as a sarcastically dubbed 'Old Man Coin', the breakout and dissemination point of UFD lies in its satire. The more mocking and disdainful it is, the more contrasting humor there is when the 'slap in the face' moment arrives, especially in the realm of cryptocurrency where miracles can happen daily, memes that can drive emotions are more likely to capture market attention. The more disbelief there is, the more it needs to rally, leading to UFD standing out in the first wave of PVP after its launch.
Afterward, with Fartcoin being selected for the second batch list of Binance Alpha on the night of the 18th, UFD welcomed another wave of strong growth, directly breaking through the $100 million market cap. This news undoubtedly injected a shot of adrenaline into the market, not only boosting the confidence of existing holders but also attracting more new players' attention.
More and more investors who were initially skeptical about UFD, or even found its concept 'inexplicable', began to reassess the project's potential. They delved into the rally logic and market strategies behind UFD, hoping to seize the opportunity in the next possible wave of takeoff. Discussions about UFD on social platforms and in investment communities became unprecedentedly heated, expanding UFD's popularity from the original circle of players to a broader market, creating favorable conditions for its further breakthroughs.
Secondary creation, secondary creation, still secondary creation
On the third day of UFD's popularity, issuer Ron listed his artwork 'Bitcoin Bubble Gum Machine' on eBay, claiming to donate all proceeds to Susie's Christmas gifts. Ron's action may be an attempt to attract more attention through 'charitable donations' and the eBay platform to maintain momentum.
UFD has surged to a market cap of $200 million, yet it still lacks an official TG or Discord, and the issuer Ron has only posted his live videos on his personal Twitter, expressing his surprise and shock at UFD's continuous new highs and his growing interest in cryptocurrency. Ron's initial intention in issuing UFD was merely to satirize; he did not anticipate that UFD would generate such immense popularity, so he did not invest effort into the secondary creative dissemination of UFD.
However, investors in the crypto circle who are familiar with meme dynamics and ecosystems, with their keen sense of popular culture and creativity, have already sparked a wave of secondary creation themed around the 'Rainbow Fart Unicorn' on social platforms.
Many people have clipped segments of Ron's live broadcasts on Twitter and YouTube, using AI to generate interactions between him and the Rainbow Fart Unicorn, along with various videos, GIFs, and memes of the Rainbow Fart Unicorn. They continuously promote UFD on social media, demonstrating confidence and expectations for it, showcasing the community's creativity and enthusiasm, forming a consensus of confidence. The community combines the image of the Rainbow Fart Unicorn with the connotations of UFD and the current popularity of AI, making it more aligned with trends and hotspots, further pushing UFD's breakout, allowing more people to learn about and participate in UFD trading.
The continuously warming secondary creations keep injecting new energy into UFD. These creative works not only bring more vitality to the community but also attract more attention from both inside and outside the circle, making more people begin to realize UFD's unique charm and development potential. In this process, some netizens discovered that Murad, known as the 'father of memes' in the English-speaking world, has followed UFD's founder Ron.
This action undoubtedly acknowledges the value of Ron and UFD, and is interpreted by the community as a form of 'endorsement', greatly motivating community members. They are more actively participating in secondary creations, promoting and exploring more possibilities for breakout, striving to further expand influence while maintaining existing popularity.
Are old-school mainstream investors also on board?
Before digital currencies gained recognition from mainstream investors, most traders primarily invested in stocks, bonds, precious metals, futures, options, and forex, with precious metal investments mainly in gold and silver. As the saying goes, 'buy antiques in prosperous times, buy gold in troubled times', 'when the gun fires, gold is worth a fortune'. Gold and silver investments have always been favored by investors worldwide, becoming the most trusted and loved assets for traditional investors.
With the approval of cryptocurrency ETFs and Bitcoin being included in the strategic reserves of many countries, cryptocurrencies are gradually gaining recognition from mainstream investors. Recently, more and more traditional traders have begun to pay attention to digital currencies and trade meme coins, indicating that old-fashioned mainstream investors are gradually understanding, recognizing, and embracing cryptocurrencies, symbolizing further breakthroughs for cryptocurrencies.
For instance, a few days ago, a seasoned traditional trader of 35 years began transitioning to a cryptocurrency market analyst, creating a narrative that resulted in a small gold dog PTARDIO that surged to $2 million within two hours. This, in turn, indicates that the very narrative of traditional field investors venturing into cryptocurrency can serve as a 'perspective' for a rally, and the market is willing to pay for it.
Similarly, the issuer of UFD has been deeply involved in investments in precious metals like gold and silver for years. The unexpected rally of UFD within two days, generating enormous wealth effects, has truly shown traditional investors in precious metals the vast potential of cryptocurrencies. This attempt to issue a token is an effort to open new opportunities for elderly and traditional investors, attracting more elderly and old-school investors to engage and participate, unlocking greater possibilities for cryptocurrencies and showcasing the inclusiveness and potential of the crypto market.
Overall, the recent market environment has cooled, lacking new concepts and new gameplay. In this context, the 'Old Man Coin' with its satirical culture quickly captured the market's attention with its unique humor and contrast, successfully mobilizing investor emotions. Coupled with the recent sustained popularity of 'Fartcoin' and various factors such as community-driven secondary creations, UFD created a myth of rapid market value surge within just two days, becoming one of the recent phenomenal tokens.
In the future, can UFD gain more direct celebrity endorsements, develop new narratives and gameplay, or form a robust CTO community to be more widely disseminated and continue its high market cap myth? Will this unicorn bring even greater surprises, continue to break market cap limits, or return to silence after the frenzy subsides? Let's wait and see.