Binance launched the wallet feature 'Alpha Zone', aiming to filter promising Web3 projects, but has sparked community discussions due to content quality and positioning, with competitor OKX quickly following suit. (Background: A quick overview of the highlights and tokenomics of the ten projects in Binance Alpha) (Background Supplement: Binance is in trouble! Miscommunication about a fake TG group and incorrect Alpha listing information has led the community to sarcastically suggest: 'Shouldn't the intern come out and apologize?') Yesterday (18th), Binance Exchange announced the launch of a new platform within the Binance Wallet called Binance Alpha. Binance co-founder Yi He also explained in an AMA on X (Twitter) that the launch of Alpha Zone is intended to enhance transparency and includes some projects under observation for users to trade, filtering out more promising tokens. However, she also admitted: 'Just because it enters Alpha doesn't mean it will definitely be listed.' The Alpha platform includes everything from community hot coins to potential coins with lower attention, aiming to provide investors with more choices. After officially listing 10 new tokens last night, although there was not the same level of excitement as in previous official listings on Binance, the overall performance remains relatively good against the backdrop of a sharp decline in Bitcoin, with only two of the ten tokens dropping in the past 24 hours, and the token with the largest increase, CKP, even rising over 50%. Community criticism: Doubts about functionality and content quality However, after the launch of 'Binance Alpha', some users in the community questioned its positioning and actual content, believing that these projects released by the official lacked appeal and real value, failing to meet the anticipated 'high potential' positioning. Some users pointed out in the community: 'Among the 10 tokens selected for Alpha Zone, some are not well-known, while others have excessively high market caps, which contradicts the original intention of 'Alpha'.' They criticized the introduction of these token information as quite casual, appearing to be randomly selected. ... Further Reading: A quick overview of the highlights and tokenomics of the ten projects in Binance Alpha KOL LEE CHAN stated: This alpha will quickly come to an end, it won’t bring any new users to the Binance Wallet, only making people like me refresh some pages and then buy through other tools. Additionally, KOL paulwei also commented: The product page of Alpha Zone looks more like a pure advertising space, lacking valuable information. He suggested that Binance should aggregate user-generated content (UGC) from different platforms in Alpha Zone, such as Twitter and third-party analysis, to enhance research and investment value. 'What users need is not just speed, but high-quality project evaluations and analyses.' OKX capitalizes on traffic Furthermore, after Binance launched Alpha Zone, competitor OKX quickly launched similar features, integrating information related to Binance Alpha in its Web3 wallet. The community pointed out that OKX's actions can be seen as a 'shortcut' strategy, earning buzz while also making transaction fees by providing access to Binance Alpha. Related Reports A quick overview of the highlights and tokenomics of the ten projects in Binance Alpha Binance is in trouble! Miscommunication about a fake TG group and incorrect Alpha listing information has led the community to sarcastically suggest: 'Shouldn't the intern come out and apologize?' Yi He's AMA: Most meme coins will go to zero, Binance Alpha's selection criteria, focus on supporting the BNB chain 'Is the listing of 10 new tokens on Binance Alpha really Alpha? What does the community think?' This article was first published on BlockTempo (the most influential blockchain news medium).