Luxury brands now want to accept Bitcoin payments.

LVMH: Owner of watch brands Hublot and Tag Heuer.

Kering: Parent company of fashion brands Gucci and Balenciaga.

Printemps: Luxury department store in France, in partnership with Binance and Lyzi.

ST Dupont: Luxury lighter and pen maker, plans to accept cryptocurrency payments in two Paris stores.

Virgin Voyages: Cruise line offering an annual pass paid in Bitcoin.