Introduction
Japanese company Metaplanet is finally making a profit for the first time in seven years. In reality, this big change comes just months after it added Bitcoin to its business plan. On December 18, Metaplanet announced that it expects to make 890 million yen ($5.8 million) in revenue this year. In comparison, last year, it made only 261 million yen. Furthermore, the company also expects an operating profit of 270 million yen. This is a huge improvement, especially when compared to the 468 million yen loss it reported last year.
Source: X (@Metaplanet_JP) Bitcoin Helps Metaplanet Grow
Much of Metaplanet’s success comes from its work with BTC. As a matter of fact, the company earns money by selling BTC put options. Put options let someone sell BTC at a fixed price. Meanwhile, Metaplanet earns fees for offering these contracts. If the option is used, Metaplanet buys Bitcoin at that fixed price. This approach allows the company to collect BTC while earning money at the same time. In April 2023, Metaplanet began using BTC. It made this move to protect its funds from Japan’s declining currency value.
Hotel Business Adds More Income
Metaplanet also makes money from its hotel business. The company runs the Royal Oak Hotel in Tokyo through its Wen Tokyo Co. Ltd subsidiary. The profits from BTC and the hotel business helped Metaplanet turn its finances around Hence this is the first time since 2017 that the company has seen profits.
More Focus on Bitcoin in the Future
Metaplanet now plans to focus more on Bitcoin. It will launch a new business unit for BTC accumulation and management. The company will use tools like loans and bonds to buy even more Bitcoin. It will also continue selling BTC put options to earn a steady income.
*Metaplanet Adds Bitcoin Treasury Operations as Official New Business Line* pic.twitter.com/T0pfW9PPMV
— Metaplanet Inc. (@Metaplanet_JP) December 18, 2024
New Ways to Earn with Bitcoin
Metaplanet wants to expand how it earns money through Bitcoin. Recently, it got a license to run the Japanese version of Bitcoin Magazine, a top crypto news website. This move could attract more investors and make Metaplanet a bigger name in the crypto world.
One of the Biggest BTC Holders in Asia
Metaplanet is now the second-largest BTC holder in Asia. It owns 1,142 Bitcoin, worth around $119.4 million. Only Boyaa Interactive holds more BTC in the region. To grow its BTC holdings, Metaplanet raised 4.5 billion yen ($30 million) through bonds on December 16. Additionally, It also plans to raise 5 billion yen more through private bonds.
Following MicroStrategy’s Example
Metaplanet’s strategy is similar to MicroStrategy, a U.S. company that also focuses on Bitcoin. MicroStrategy recently bought 15,350 BTC for $1.6 billion, bringing its total to 439,000 BTC. As a matter of fact, this shows how smart BTC investments can help companies grow and recover.
Conclusion
Metaplanet’s choice to add BTC to its business plan has turned its financial results around. By combining BTC profits with hotel income, the company has made a big recovery. Moving forward, Metaplanet is joining top companies like MicroStrategy, proving how BTC can lead to success.
The post Bitcoin Powers Metaplanet’s Turnaround first appeared on The VR Soldier.
