Telegram founder Pavel Durov stated that the goal of the Affiliate Platform launched this month is to allow users and channels to earn Stars by inviting users to join mini-programs. In just 12 days, 15,000 affiliate programs have been created, and 4 million users have been referred to mini-programs.

The affiliate platform allows channel owners to earn revenue and supports mini-program developers in acquiring new users. Unlike similar systems, Telegram's affiliate platform is transparent and guarantees that every time a referred user makes a transaction in the mini-program, they will earn a commission immediately. Anyone can start or join an affiliate program on Telegram.